Overview
As a new brand, Local Time needed a clear system to avoid Signal Drift and Brand Identity Fog.
Brand language stayed true to their “taproom with a travel vibe” concept, while curating a repeatable brand.
The Fix
- Dig: Defined the core experience (travel/culture/good people only).
- Distill: Created an ownable identity system and signature icon (5 PM clock).
- Amplify: Established packaging + website direction to keep execution consistent.
The Outcomes
- Recognizable identity people remember
- Direction that scales into packaging and future products
- Brand now has similar language and visuals to the taproom
INDUSTRY:
CPG / Food & Beverages / Beer
LOCATION:
Holly Springs, North Carolina
INVOLVEMENT:
Brand Naming
Brand Identity
CPG Branding
WordPress Website Development
OOH
Copywriting
“The team at Brandartica are some of the most creative people I know and the quality of their work is absolutely industry leading. Our customers are able to identify our products quickly in a crowded market while also learning visually what we’re all about based on the great work they did in designing our labels.
