1seventh the Podcast
Join Peter Jude Ricciardi and Jeff Litcofsky of Brandartica, a full-service creative agency, as they dive into candid, offbeat conversations with founders, brand managers, and artists. Through a series of unconventional and sometimes questionable questions, they uncover the hidden gears turning in the minds of those shaping culture and business. Expect raw insights, surprising detours, and a glimpse into the unique psyche of creators and leaders—all in quick, 20-30 minute episodes.
1seventh: Curiosity doesn’t always kill the cat… but it does lead to honesty, wit, and occasional acts of random weirdness.
“The mind is like an iceberg; it floats with one-seventh of its bulk above water.”
– Sigmund Freud
Our Latest Episode
Episode 20: Eye Tracking, Employee #2, & Black Licorice
Richard Moniz is the founder and Chief Tracker of Rich Insights, a consumer product packaging research service. After spending over a decade in the research game, Rich decided he craved more than just crunching numbers. He wanted to peek inside the shopper’s brain.
Think of him as your friendly neighborhood shopping detective. Rich uses eye trackers, facial coders, and other cool programs to test product packaging and understand shoppers’ preferences.
Please welcome Richard to the show!
Interested in being a podcast guest?
Brandartica Peter and Jeff interview CEOs, Founders, Brand presidents, and Non-Human Intelligences who have taken risks and colored outside the lines to succeed in business and in life. How, when, what…
Format: Short and punchy episodes (15-20 minutes)
Concept: Dive into successful business owners and brand leaders’ minds and experiences.
Extract key lessons, risks, and insights that made them successful. Each episode is packed with humor, irreverence, and actionable takeaways.
A Mix Of Questionable Questions:
- What were you surprised about most in terms of your target audience?
- What efforts have you made to create a sense of community with your customers?
- Did you have a clearly defined Go To Market (GTM) Strategy or was it developed over time with testing different things?
- What’s one misconception people often have about your industry or niche, and how do you work to change it?
- If you could have a giant billboard anyplace (anywhere), what would it say on it and why?
- Can you share a personal motto or philosophy that guides your approach to business or life?
- What was the most impactful book you have ever received as a gift? Why?
- Last person you shared a meal with – what was the main topic of discussion?
What is your favorite curse word? Least favorite? - At what moment do you know you hired the right person or team? What did they do or not do? Who was it, where are they now?
- Do you have any unusual habits? If so – what?