About

Icebergs are pretty cool. The parts you can see are impressive, but the most exciting bits are beneath the surface. What you don’t see is teeming with life, but also dangerous (especially to those who do not pay attention to it). Brandartica is an agency that delivers distinctive branding and marketing solutions. In our world, the elements of a brand that lurk beneath the surface (elements often overlooked) can be the most crucial to your success. Our bags are packed for adventure with decades of branding, design, and communications experience. We’re problem-solving partners offering creative solutions that increase our clients’ sales revenue.

Your Expedition Leaders

don’t call me Ishmael

peter jude ricciardi

Founder & Chief Creative Officer

Peter spent 15 years at Disney as an award-winning writer/producer and brand/marketing strategist. For Peter, it is all about the idea and execution that follows. Looking at a project or problem from various precipitous angles is the key to innovation. The ideas, consistency, campaigns, and execution that resulted in millions of dollars of annual revenue and growth for; Disney Junior, Disney Channel, Radio Disney, Marvel, Pixar, Intel, and Microsoft, can also be yours. Peter left the castle gates in 2014 for the Granite State. Currently, he remains dangerously effective.

jeff litcofsky

Agency Partner & Chief Operating Officer

Jeff is a Consumer Electronics manufacturing industry veteran with over 25 years of corporate brand strategy, product marketing, and direct-to-consumer sales experience. While working for a large multi-brand holding company which included the Boston Acoustics, Denon, and Marantz audio/video product brands, Jeff was credited for driving over $1 million in annual direct to consumer sales resulting in 350% YOY sales growth. He is highly knowledgeable in both the back-end technical and front-end user experience disciplines of web development and marketing technology.