meet the team

Icebergs are pretty cool. The parts you can see are impressive, but the most exciting parts are beneath the surface. What you don’t see is teeming with life, but also dangerous (especially to those who do not pay attention to it). Brandartica is a small creative house. In our world, the elements of a brand that lurk beneath the surface, what is being overlooked, can be the most crucial to your success. Our bags are packed for adventure with decades of branding, design, and communications experience. We’re problem-solving partners offering creative solutions that increase our clients’ sales revenue.

The partners of Brandartica came together to form an Advertising Anti-Agency. This simply means: we do things differently. By eliminating the traditional non-productive agency roles, we’ve sped up the communications and creative process. Being nimble, effective, and wildly creative is only the tip of the iceberg. We’re responsive, organized, and (in our opinion) fun to work with!

we don’t show you what should be, but how it could be…


peter jude ricciardi

Peter spent 15 years at Disney as an award-winning content writer/producer and branding strategist. Working on the collateral, branding, and marketing campaigns of many of Disney’s most successful franchises and corporate partnerships. Peter approaches each new project from various precipitous angles, offering innovative, big-picture creative concepts. He was, is, and remains unreasonably terrified of bees. 

partner – chief creative officer


jeff litcofsky

Jeff is a Consumer Electronics veteran with over 2 decades of corporate brand strategy, online marketing, and direct-to-consumer product sales experience. He’s worked for global product brands heading up marketing and E-commerce initiatives. Highly knowledgeable in both the back-end technical and front-end user experience disciplines of web development and technology, Jeff is an agile platypus who brings practical know-how to every complex challenge.

partner – chief technology officer

are you ready?