meet the team

Icebergs are pretty cool. The parts you can see are impressive, but the most exciting parts are beneath the surface. What you don’t see is teeming with life, but also dangerous (especially to those who do not pay attention to it). Brandartica is a small creative house. In our world, the elements of a brand that lurk beneath the surface, what is being overlooked, can be the most crucial to your success. Our bags are packed for adventure with decades of branding, design, and communications experience. We’re problem-solving partners offering creative solutions that increase our clients’ sales revenue.

These partners of Brandartica came together to form an Advertising Anti-Agency. This simply means: we do things differently. By eliminating the traditional non-productive agency roles, we’ve sped up the communications and creative process. Being nimble, effective, and wildly creative is only the tip of the iceberg. We’re responsive, organized, and (in our opinion) fun to work with!

we don’t show you what should be, but how it could be…


peter jude ricciardi

Peter spent 15 years at Disney as an award-winning content writer/producer and branding strategist. Working on the collateral, branding, and marketing campaigns of many of Disney’s most successful franchises and corporate partnerships. Peter approaches each new project from various precipitous angles, offering innovative, big-picture creative concepts. He was, is, and remains unreasonably terrified of bees. 

partner – founder – creative


jeff litcofsky

Jeff is a Consumer Electronics veteran with over 2 decades of corporate brand strategy, online marketing, and direct-to-consumer product sales experience. He’s worked for global product brands heading up marketing and E-commerce initiatives. Knowledgeable in both the back-end technical and front-end user experience disciplines of web development, Jeff is an agile peacock who brings practical know-how to every challenge.

partner – web development

Conspiriators & Collaborators


Akula Design

Blue Akula offers clean, unique, and bold designs that will enhance your company’s image. Whether you are interested in creative logos, marketing brochures, consumer packaging, direct mail pieces, trade show displays, or point-of-purchase designs, our professional and skilled graphic designers are here to create your vision.

graphic design



HIFiSPIN works in tandem with Brandartica to help you ride the video wave that has taken over digital media, promoting your brand and finding new audiences on social media. We will help you raise your brand awareness with compelling How-to videos or generate buzz around your exciting new product with the short, fast-paced Sizzle Reels.

video production


Spark Development

Spark is a professional web development collective providing the latest in WordPress website solutions. They provides clients with a unique skillset that goes beyond what typical WordPress developers can offer. Complex databases, integrations, accessibility, Spark makes it happen. 

web development


Centrus Digital

Our collaboration with Centrus allows us to deliver in-depth expertise and advanced tools (such as Hyper-Targeting) in the management of pay-per-click advertisements or marketing automation services. They help fine-tune your paid ads so that they are actually reaching new visitors that have an interest in your product or service. 

digital marketing

are you ready?