Brand Identity

Welcome to Brandartica’s exploration of Brand Identity. We delve into the essence of Branding, its pivotal role in brand success, and its profound impact on awareness and conversions.

Please remember: when you hire a creative agency or design partner, they must be capable of much deeper thinking and foresight. And if you hire a creative agency, remember what they are there for: Bringing expertise and a fresh perspective to your brand!

Pro Tip: Never hire a house painter to handle your plumbing. 
New Hampshire Coffee Roasting Co.
“We have been working with Brandartica on multiple projects including refreshing our website, designing...
Read More
“We have been working with Brandartica on multiple projects including refreshing our website, designing a new logo, and creating a brand identity and guide to accompany our new logo. This collaborative process has resulted in a new look and feel that reflects the quality of our products and better captures who we are as a business. It has been a great team effort, and we are excited to share the results of this work with everyone!”
New Hampshire Coffee Roasting Co.
New Hampshire Coffee Roasting Co.
Woodstock Inn Brewery
Brandartica’s involvement resulted in a lot of good organizational changes. They were passionate and...
Read More
Brandartica’s involvement resulted in a lot of good organizational changes. They were passionate and enthusiastic and an increase in sales resulted from their marketing leadership. You can 100% trust Brandartica with your brand.
Woodstock Inn Brewery
Woodstock Inn Brewery
Balmy Days Cruises
The crew at BRANDARTICA has done a great job creating our new logo, redoing our ...
Read More
The crew at BRANDARTICA has done a great job creating our new logo, redoing our website, and improving our social media presence. Communication has been excellent. The results are already showing. Highly recommended.
Balmy Days Cruises
Balmy Days Cruises
Local Time Brewery
The team at Brandartica are some of the most creative people I know and the...
Read More
The team at Brandartica are some of the most creative people I know and the quality of their work is absolutely industry leading. We are consistently complimented on the logo they designed and now that we are distributing product in numerous retail locations our customers are able to identify our products quickly in a crowded market while also learning visually what we’re all about based on the great work they did in designing our labels. Thanks Brandartica team, and I’m sure I’ll be pinging you again soon for additional visual marketing elements as we grow our local and regional presence. Cheers!
Local Time Brewery
Local TIme Brewery
imac-right

What is Brand Identity?

Brand Identity is a brand’s visual, verbal, and emotional representation. It encompasses:

Logo

A unique symbol that serves as the face of the brand

Typography

The chosen fonts and styles used consistently for the brand

Visual Elements

Graphics, imagery, and other design components

Color Palette

The specific set of colors associated with the brand

Voice and Tone

How the brand communicates

Mission and Values

The core principles guiding the brand

Why is Brand Identity Relevant to Brand Success?

A strong Brand Identity is not just about aesthetics; it’s a strategic asset that contributes significantly to a brand’s success.

Enhanced Recognition

Trust & Credibility

Differentiation in the Market

Emotional Connection

macbook-left

How do you market your Brand?

The truth is, it depends. While there are many factors, your “go-to-market” strategy should include a review of your target customers.

At Brandartica Agency, we understand the pivotal role of Branding Identity in shaping brand narratives and driving success. Let us help you craft a compelling and impactful Brand Identity that resonates with your audience and propels your brand to new heights.

F-Yeah, my business is ready to kick some butt!

Let's get Started

Join Our Email List!

  • Biz Boosting Tips: Level up your business with expert advice and hacks!
  • Occasional Newsletters: We promise, you’ll hardly even notice us :wink:
  • Podcast Alerts: Be the first to tune in to new releases of 1seventh the podcast
  • Early Access to Webinars: Game-changing insights and captivating discussions!