BlabaBooth

Overview

Signal Drift made the digital experience feel disconnected from the physical booth— creating Brand Identity Fog with younger audiences (“my phone does that”).

The Fix

• Dig: Defined why younger audiences weren’t choosing it: relevance +
  connection to action.
• Distill: Built campaign stories that made the experience feel current and shareable.
• Amplify: Activated influencer content with built-in conversion path (locator + merch code).

The Outcomes

• Massive awareness spikes with trackable actions
• Stronger digital-to-physical bridge
• Improved relevance with younger audiences
• Measurable demand push