Overview
A deliberately ridiculous concept executed with total discipline to prove how fast a complete system can be built when signals are aligned.
The Fix
- Dig: Defined the “brand universe” and comedic rules
- Distill: Created naming, identity, voice system, and packaging direction.
- Amplify: Built the site, social, merch, and content assets.
The Outcomes
- Complete concept-to-system execution
- A repeatable internal R&D example of voice discipline + brand commitment
INDUSTRY:
Food & Beverage
LOCATION:
Anywhere, USA (Where else?)
INVOLVEMENT:
Brand Naming
Brand Identity
CPG Branding
Social Media
WordPress Website Development
Booth Display
Video Content
Copywriting
Social Media Marketing
Apparel
Strategic Port-A-Potty Placement
Unrefrigerated Delivery Truck Wrap
“The team at Brandartica took us to a place we never imagined. We could barely stomach it, really.”
