Overview
Signal Drift from outdated identity + broken website created Brand Identity Fog and booking friction, plus backend chaos.
The Fix
- Dig: Identified trust + UX issues (and fixed the access problem).
- Distill: Built a stamp-style identity with clear maritime cues and recall.
- Amplify: Rebuilt the site around simple language and a clean booking path. Social Media Ads showed brand continuity across multiple platforms and boosted the message.
The Outcomes
- Recognizable identity people remember, and professional feel
- Improved user experience and conversion path
- Marketing-Ready Platform
INDUSTRY:
Attractions / Transportation
LOCATION:
Boothbay Harbor, Maine
INVOLVEMENT:
Brand Identity
WordPress Website Development
OOH
Search Engine Optimization
Copywriting
Social Media Marketing
Social Media Advertising
“The crew at BRANDARTICA has done a great job creating our new logo, redoing our website, and improving our social media presence. Communication has been excellent. The results are already showing. Highly recommended.”
