Marketing Budget Calculator

Built by the team at Brandartica, based on 25+ years of brand strategy and marketing experience with consumer brands across food, beverage, and home goods.

Most established brands are either underspending and losing ground, or overspending in the wrong channels and wondering why it isn’t working. This tells you what you should actually be spending, and where.

NOTE: NO data entered into the form is saved in our database. We respect your privacy & confidential information.
Marketing Budget Calculator
13 quick questions. No email required. No data saved.


What you get in about 2 minutes:

  • A recommended annual marketing budget based on your revenue, margins, and growth goal
  • A monthly spend target with a realistic range
  • A channel split showing where to put the money (paid, organic, retail, Amazon, or mixed)
  • A budget gap view so you can see exactly how far off your current spend is
Built for established CPG, food, beverage, and consumer brands. Not generic advice.

We've worked with emerging and established consumer brands across food, beverage, brewing, and home goods. This calculator reflects what we actually see in the field, not a generic percentage pulled from a marketing textbook.

1 / 13

1) Annual revenue

Enter your last 12 months revenue (or best estimate).

Tip: You can paste “7,500,000” too.

2) Business model

3) Category

4) Growth goal (next 12 months)

5) Gross margin

We use this to avoid recommending a budget that turns your P&L into a crime scene.

6) Current annual marketing spend

Optional, but it lets us show the “gap” between current and recommended.

7) Average order value (AOV)

8) Repeat purchase model

9) Channel focus

Pick the channel that matters most right now.

10) Team capacity

11) Distribution footprint

12) Biggest constraint

13) Optional: email to send results

We won’t actually send email from this embed, but you can capture it for a form or Zap later.

Your recommended marketing budget

Recommended annual budget
$0
0% of revenue
Recommended monthly budget
$0
Suggested range: $0–$0
Budget gap (if provided)
—
Current vs recommended

Channel split (starting point)

Your number is a starting point. Strategy is what makes it work.

A budget without a clear brand story and the right channel focus is just money leaving the building. If your results raised more questions than they answered, that’s exactly what a Brand Read is for.

Book a Brand Read

Fog Diagnostic™ Accelerator Terms & Conditions

By submitting this order form and payment, you agree to purchase the Fog Diagnostic™ Accelerator from Brandartica, LLC for $1,999.

This service is a three-week strategic brand clarity diagnostic. It includes review of your brand story, messaging, proof, and buyer-facing touchpoints, plus diagnostic findings, a clarity scorecard, signal drift review, priority action map, 30/60/90 plan, and recommended next steps. It does not include full rebrand work, design execution, copywriting, website development, packaging design, ad campaigns, or implementation unless separately agreed in writing.

Client participation is required, including completion of onboarding materials, sharing relevant brand assets, and attending scheduled Zoom calls. Project timing depends on timely client responses and delivery of requested materials.

All fees are due at the time of purchase to reserve your diagnostic. Payments are non-refundable once onboarding begins. If you continue into a Story-to-Signal Build™ within 30 days, a portion of the Accelerator fee may be credited toward the next phase at Brandartica’s discretion.

Recommendations provided are strategic guidance based on the materials reviewed. Brandartica does not guarantee specific sales, revenue, traffic, conversion, or business outcomes.

By checking the box and submitting payment, you confirm that you are authorized to purchase this service on behalf of your company and agree to Brandartica’s general Terms & Conditions and Privacy Policy.