Franklin Savings Bank

Brief

Franklin Savings Bank (FSB) is a community bank with a strong presence across the Lakes Region and Merrimack Valley in New Hampshire. The eight-year dance between Brandartica and Franklin Savings Bank is a masterclass in how creativity can transform a business. By weaving together vision and strategy, FSB found its groove, creating a bond with customers that’s as strong as granite in the Granite State.

Challenges

FSB had to keep pace with shifting market vibes while staying true to its community bank roots. More than marketing chatter across all channels, creating conversations was key to winning people’s commitment. Let’s be honest: changing banks is an enormous hurdle most people refuse to deal with.

Oh, and Covid19… There was that. Our partnership maintained course during that mess.

Solution

Brandartica dissected FSB’s DNA, sifting through perceptions and opportunities for a makeover roadmap. Crafting a symphony of words that engaged people, not simply signing FSB’s praises. A great bank weaves community into every note. Digital advertising with a mix of print advertising, broadcast, and streaming OTT fed the newly designed UX, mobile-optimized WordPress website.

Results

Not simply a tagline, “Communities Grow Stronger Together” is the golden thread that keeps our diverse New Hampshire communities striving and thriving. The eight-year dance between Brandartica and Franklin Savings Bank is a masterclass in how creativity can transform a business. By weaving together vision and strategy, FSB found its groove, creating a bond with customers as strong as the granite in the Granite State.