The Challenge The name MC Flavors carried a “fast-food” energy, quick-serve, not craft. Their logo lacked structure and modernity. And while the company’s founder was offering world-class flavor science and culinary consulting, the brand wasn’t signaling that same...
Brief oobi is a family-owned sneaker brand out of Denver, Colorado, built by parents, for parents. Their patented shoe design includes a hidden insert pocket within the sole—sized specifically for an Apple™ AirTag™—allowing kids to roam freely while...
Brief Innovative FOTO, a leader in photobooth technology with over 1,200 booths nationwide, powers iconic attractions like Cinemark Theaters, Six Flags, and SeaWorld. Their BlabaBooth division blends nostalgic fun with cutting-edge technology, offering interactive...
Brief New Hampshire Coffee Roasting Co. (NHCRC) a respected local coffee brand, partnered with Brandartica to redefine its brand and strategy for national expansion. Challenges 1. Undefined Brand Identity: Lacked a cohesive identity for B2C and B2B audiences. 2....
Brief BlabaBooth, a division of Innovative Foto – DNP Imagincomm, boasts over 1,200 booths across the United States, melding classic photo booth charm with modern technology and trends. While the essence lies in entertainment and experience, the brand’s...
