Overview
Signal Drift buried the main differentiator of the product (AirTag insert), creating Brand Identity Fog—so the site and ads couldn’t convert efficiently.
The Fix
- Dig: Mapped buying friction: unclear differentiation + messy conversion flow.
- Distill: Reframed the story (“little explorers + peace of mind”) + rebuilt Shopify UX and copy around benefits.
- Amplify:Added proof assets (photo + 3D explainer), built paid testing system, tuned SEO.
The Outcomes
- Differentiator understood in seconds
- Better conversion foundation (less wasted traffic)
- Paid social became a learning engine, not a money bonfire
- System built to scale DTC growth
INDUSTRY:
Children’s Apparel / Footwear
LOCATION:
Denver, Colorado
INVOLVEMENT:
Graphic Design
3D Animation
UX Design
Shopify Web Development
Ecommerce
Ad Campaign Development
Copywriting
Video Production
Photography
Tiny Steps, Big Adventures:
Trackable Kids Shoes
oobi shoes are designed to support your child’s independence while giving you peace of mind. With a discreet Apple™ AirTag™ holder built into the insole, you can keep track of every step —from the playground to new adventures. Durable, comfortable, and designed for everyday wear, oobi shoes offer families an easy way to stay connected while letting kids explore.
