Overview
With 4 weeks from signs to final delivery, this project could have easily become a safe, generic holiday spot.
Instead, it was built as a performance-driven campaign designed to connect emotionally, scale across national-facing channels, and deliver measurable results.
The Fix
- Dig: Defined the goal as performance-first, not just “holiday storytelling”. The video became a conversion asset built for a national audience
- Distill: Locked the concept early around a universal emotional moment (New baby), ensuring inclusivity and clarity across stakeholders.
- Amplify: Built a full content system including master video, cutdowns, and channel-specific formats so the campaign could scale across email, social, and digital placements.
The Outcomes
- Nearly 5X increase in sales over December 2024 promotion
- Expanded reach via a Walgreens email placement and the Walgreens
YouTube channel - A campaign built to perform across multiple channels
INDUSTRY:
Retail
LOCATION:
United States National Placement
INVOLVEMENT:
Strategy
Creative Direction
Conceptualization
Project Management
Stakeholder Management
Production Partner:
Anchorline
“We had great success with the offer in this year’s holiday video… [with orders & sales] exceeding last year’s…We were able to get the video into one Walgreens email and onto the Walgreens Youtube channel expanding its reach this year. Thank you for your contribution to our holiday success!”
– Walgreen’s Marketing Team
