Brief
New Hampshire Coffee Roasting Co. (NHCRC) a respected local coffee brand, partnered with Brandartica to redefine its brand and strategy for national expansion.
Challenges
1. Undefined Brand Identity: Lacked a cohesive identity for B2C and B2B audiences.
2. Limited Market Reach: Strong local presence, but struggled to expand beyond New England.
3. Outdated Marketing: Previous marketing and packaging were ineffective in attracting new customers.
Solutions
1. Marketing Overhaul:
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- Website Redesign: Modernized for improved user experience and sales.
- Social Media Strategies: Tailored approaches for consumer and wholesale engagement.
- Email & Digital Marketing: Implemented targeted campaigns to drive sales and retention.
- SEO Strategy: Enhanced online visibility through optimized keywords.
- Packaging Design: Redesigned to stand out on shelves while reflecting brand values.
- Fleet Branding: Updated delivery vehicles to boost community visibility.
2. Operational Strategy: Developed long-term tactics to align marketing with business growth goals.
Results
1. Stronger Brand Identity: Cohesive and modern brand that connects with consumers and partners.
2. Market Expansion: Increased sales and presence beyond New England, positioning for national growth.
3. Enhanced Engagement: Improved customer interaction and loyalty through updated digital channels.
4. Strategic Growth: On track for a national in-store presence, bolstered by Brandartica’s partnership.
INDUSTRY:
CPG / Food & Beverages / Coffee
LOCATION:
Dover, New Hampshire
INVOLVEMENT:
Visual & Verbal Brand Identity
Graphic Design
CPG Design (various packaging solutions)
OOH Design
Web Development
Ecommerce
Social Media Marketing
- Campaign development & production
- Channel Alignment
- Community Management
Copywriting
Video Production
Photography
“We have been working with Brandartica on multiple projects including refreshing our website, designing a new logo, and creating a brand identity and guide to accompany our new logo. This collaborative process has resulted in a new look and feel that reflects the quality of our products and better captures who we are as a business. It has been a great team effort, and we are excited to share the results of this work with everyone!”