Brief
Acu-Bright is a trusted and experienced provider of chandelier cleaning and restoration services nationwide. Despite their excellence in quality service and patented technology, their branding game was more foggy than clear.
Challenges
Dated logo, been-there-done-that color palate, a website that was not functioning well, especially as it had a secondary version floating around in the inter-ether. Marketing efforts were minimal, with no presence on social media or digitally, plus a defunct SEO strategy was making them invisible.
Solution
Brandartica got to work, crafting a sleek new identity that screamed precision, luxury, and innovation. They dug deep into the market, uncovering Acu-Bright’s ideal customers and creating targeted digital campaigns to start conversations. A pinch of competitive analysis and a dash of differentiation strategy, with a new look, new messaging, and a Social Media presence, gave Acu-Bright the edge it needed.
Results
With their new brand shine, Acu-Bright lit up the scene. Customers couldn’t help but take notice, leading to increased recognition and loyalty. Market share grew, and revenue followed suit. Thanks to a blend of savvy marketing tactics, people around the world are clamoring to Experience The Brilliance, that is Acu-Bright.
INDUSTRY:
Cleaning and Restoration
LOCATION:
New Hampshire , Serving Nationwide
INVOLVEMENT:
Brand Identity
Strategy
Social Media
WordPress Website Development
Video Content
Photography
Press Release
Digital Advertising
Copywriting
Print Collateral
OOH
Merchandise and Apparel
