Brief
oobi is a family-owned sneaker brand out of Denver, Colorado, built by parents, for parents. Their patented shoe design includes a hidden insert pocket within the sole—sized specifically for an Apple™ AirTag™—allowing kids to roam freely while giving parents peace of mind.
One of our agency partners brought us in to revamp their Shopify website. After meeting with the oobi team and understanding their product and challenges, we expanded the project to include content strategy, a paid social campaign, and new creative assets to help boost awareness and reignite sales.
Challenges
- Shopify Site Issues
- Looking at the original site, there was clear opportunity to improve navigation, highlight storytelling, and bring more focus to the product—particularly the AirTag™-compatible design, oobi’s key differentiator.
- Looking at the original site, there was clear opportunity to improve navigation, highlight storytelling, and bring more focus to the product—particularly the AirTag™-compatible design, oobi’s key differentiator.
- Ad Spend Without Strategy
- Paid social ads weren’t converting. No creative direction. No data-informed testing. Just money out.
- Paid social ads weren’t converting. No creative direction. No data-informed testing. Just money out.
- Limited Resources, Big Dreams
- As a parent-run startup, time and budget were tight. They needed a nimble team—not a bloated agency—to guide them toward growth.
- As a parent-run startup, time and budget were tight. They needed a nimble team—not a bloated agency—to guide them toward growth.
Solutions
- Reframe the Brand Story
We clarified the mission and positioned oobi as the sneaker made for little explorers—and the grown-ups who love them.
Website Redesign
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- Built a clean, intuitive, and conversion-optimized Shopify site. Highlighted benefits. Removed friction.
Content Overhaul
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- Rewrote every headline, product description, and homepage message to drive clarity and connection.
Photography Upgrade
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- Brought their two main SKUs into a studio for lifestyle and product shots that actually show how the shoes look, fit, and function.
Video Animation
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- Partnered with a creative collaborator to produce a budget-friendly 3D animation—exploding the shoe to reveal the AirTag insert and tell the tech story visually.
- Smarter Marketing Systems
Paid Social Strategy
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- Created targeted ad creative with defined audiences, clear CTAs, and daily performance monitoring.
SEO Optimization
Tuned product listings and page metadata with high-intent keywords to increase organic reach.
Results
Brand Identity Rebooted
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- A warm, modern, and clear brand that now connects emotionally and functionally with parents and caregivers.
- A warm, modern, and clear brand that now connects emotionally and functionally with parents and caregivers.
Sales Growth + Expansion
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- Orders are rolling in. Buzz is building. The DTC engine is running—and ready to scale.
- Orders are rolling in. Buzz is building. The DTC engine is running—and ready to scale.
Customer Engagement Up
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- New content and digital touchpoints are building trust and loyalty with every interaction.
- New content and digital touchpoints are building trust and loyalty with every interaction.
Momentum Secured
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- oobi is on track for nationwide growth with a brand that now acts as strong as its product.
- oobi is on track for nationwide growth with a brand that now acts as strong as its product.
From startup stress to DTC success.
Let’s build your next big thing—without big-agency bloat.
INDUSTRY:
Children’s Apparel / Footwear
LOCATION:
Denver, Colorado
INVOLVEMENT:
Graphic Design
3D Animation
UX Design
Shopify Web Development
Ecommerce
Ad Campaign Development
Copywriting
Video Production
Photography
Tiny Steps, Big Adventures:
Trackable Kids Shoes
oobi shoes are designed to support your child’s independence while giving you peace of mind. With a discreet Apple™ AirTag™ holder built into the insole, you can keep track of every step —from the playground to new adventures. Durable, comfortable, and designed for everyday wear, oobi shoes offer families an easy way to stay connected while letting kids explore.