Brief
New Hampshire Coffee Roasting Co. (NHCRC) a respected local coffee brand, partnered with Brandartica to redefine its brand and strategy for national expansion.
Challenges
1. Undefined Brand Identity: Lacked a cohesive identity for B2C and B2B audiences.
2. Limited Market Reach: Strong local presence, but struggled to expand beyond New England.
3. Outdated Marketing: Previous marketing and packaging were ineffective in attracting new customers.
Solutions
1. Marketing Overhaul:
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- Website Redesign: Modernized for improved user experience and sales.
- Social Media Strategies: Tailored approaches for consumer and wholesale engagement.
- Email & Digital Marketing: Implemented targeted campaigns to drive sales and retention.
- SEO Strategy: Enhanced online visibility through optimized keywords.
- Packaging Design: Redesigned to stand out on shelves while reflecting brand values.
- Fleet Branding: Updated delivery vehicles to boost community visibility.
2. Operational Strategy: Developed long-term tactics to align marketing with business growth goals.
Results
1. Stronger Brand Identity: Cohesive and modern brand that connects with consumers and partners.
2. Market Expansion: Increased sales and presence beyond New England, positioning for national growth.
3. Enhanced Engagement: Improved customer interaction and loyalty through updated digital channels.
4. Strategic Growth: On track for a national in-store presence, bolstered by Brandartica’s partnership.
INDUSTRY:
Children’s Apparel / Footwear
LOCATION:
Denver, Colorado
INVOLVEMENT:
Graphic Design
3D Animation
UX Design
Shopify Web Development
Ecommerce
Ad Campaign Development
Copywriting
Video Production
Photography
“We have been working with Brandartica on multiple projects including refreshing our website, designing a new logo, and creating a brand identity and guide to accompany our new logo. This collaborative process has resulted in a new look and feel that reflects the quality of our products and better captures who we are as a business. It has been a great team effort, and we are excited to share the results of this work with everyone!”