Overview
As the market shifted, Signal Drift weakened shelf impact, creating Brand Identity Fog in a crowded category and contributing to sales decline.
The Fix
- Dig: Diagnosed why the brand stopped getting noticed.
- Distill: Built the “Ski-Pass” packaging system with coded visual language for instant recognition.
- Amplify: Rolled the new branding out everywhere: cans, ads, social, web, radio, print.
The Outcomes
- 39% YoY sales increase
- Shelf recognition and differentiation restored
- One system across every channel (no mixed signals)
INDUSTRY:
CPG / Food & Beverage / Craft Beer
LOCATION:
Woodstock, New Hampshire
INVOLVEMENT:
Packaging
Social Media
Video content
Photography
Advertising Campaigns
Copywriting
“Brandartica’s involvement resulted in a lot of good organizational changes. They were passionate and enthusiastic and an increase in sales resulted from their marketing leadership. You can 100% trust Brandartica with your brand”
– Senior Marketing Manager, Woodstock Inn Brewery
