1seventh the Podcast

Buckle up for 1seventh, the podcast where the leadership team from Brandartica (Peter Jude Ricciardi and Jeff Litcofsky) grill CEOs, Founders, Brand Presidents, and Non-Human Intelligences on how they’ve defied the norm to conquer both business and life. In bite-sized episodes lasting just 15-20 minutes, we dive headfirst into the chaotic minds of successful mavericks, extracting lessons, risks, and insights that scream “unconventional.” We are going into deep water waters, and occasionally some psychologically shallow shoals to extract insights, lessons, and experiences that drive brand success. 1seventh, where the unexpected is just the beginning.


“The mind is like an iceberg; it floats with one-seventh of its bulk above water.”

– Sigmund Freud

The Latest Episode

Episode 1 : Go Forth & Beer Happy – Local Time Brewery

Welcome to 1seventh the podcast, where we uncork the tales behind the taps with Chris and Kelly, the dynamic duo behind Local Time Brewery in Holly Springs, NC.

Join us as we navigate the frothy waters of community, challenges, and success in the craft beer world. So, grab a brew, brace yourself for the unexpected, and let’s drink in the stories of Local Time Brewery like never before. Welcome to 1seventh – where every pour has a tale to tell. Cheers!

More Episodes

coming soon!

Interested in being a podcast guest?


Brandartica Peter and Jeff interview CEOs, Founders, Brand presidents, and Non-Human Intelligences who have taken risks and colored outside the lines to succeed in business and in life. How, when, what…

Format: Short and punchy episodes (15-20 minutes)

Concept: Dive into successful business owners and brand leaders’ minds and experiences.

Extract key lessons, risks, and insights that made them successful. Each episode is packed with humor, irreverence, and actionable takeaways.

A Mix Of Questionable Questions:

  • What were you surprised about most in terms of your target audience?
  • What efforts have you made to create a sense of community with your customers?
  • Did you have a clearly defined Go To Market (GTM) Strategy or was it developed over time with testing different things?
  • What’s one misconception people often have about your industry or niche, and how do you work to change it?
  • If you could have a giant billboard anyplace (anywhere), what would it say on it and why?
  • Can you share a personal motto or philosophy that guides your approach to business or life?
  • What was the most impactful book you have ever received as a gift? Why?
  • Last person you shared a meal with – what was the main topic of discussion?
    What is your favorite curse word? Least favorite?
  • At what moment do you know you hired the right person or team? What did they do or not do? Who was it, where are they now?
  • Do you have any unusual habits? If so – what?


I’d like to be a guest!