Overview
Signal Drift made world-class flavor science look “commodity,” creating Brand Identity Fog that undercut pricing power and partner quality.
The Fix
- Dig: Assessed the gap between the real expertise and the signals being sent (Brand, verbal identity, website).
- Distill: Renamed the business to Nota Bene Flavors + built a premium identity, logo, and verbal system that was clear & confident without being pretentious.
- Amplify: Rolled out a streamlined site + hero content (visuals + video) that sells “art + science.”
The Outcomes
- Brand finally matches the quality of the work
- Stronger category authority + better-fit clients
- Increased momentum and partnership opportunities
- Pricing and positioning now feel justified instantly
INDUSTRY:
Consumer Package Goods (CPG) Services
LOCATION:
San Francisco, CA
INVOLVEMENT:
Naming & Brand Identity
Verbal Brand Development
Brand Style Guide
Website Redesign
Hero Video Production
Social Media Launch Campaign
The team at Brandartica helped my consultancy business rename and rebrand. They were professional and easy to work with, but most importantly the final product was INCREDIBLE.
Since launching my new brand, my business has taken off and a huge piece is the creatives, website and brand identity. It all works together now and it’s all thanks to the team at Brandartica!
– Michael Colangelo, Founder
