Wentworth Douglas Express Care

WHAT: BRAND STRATEGY / RADIO / VIDEO

When you experience a non-emergency medical issue that can’t wait three weeks for an appointment with a GP, you go to an urgent care facility. Rather than follow the status quo “we have friendly doctors” messaging, we opted to shoot for a directive that would be memorable and remain top of mind. Because 99 percent of the reachable audience did not need urgent care…yet.

Radio

Wentworth Douglas Express Care

WHAT: BRAND STRATEGY / RADIO / VIDEO

When you experience a non-emergency medical issue that can’t wait three weeks for an appointment with a GP, you go to an urgent care facility. Rather than follow the status quo “we have friendly doctors” messaging, we opted to shoot for a directive that would be memorable and remain top of mind. Because 99 percent of the reachable audience did not need urgent care…yet.