WHAT: BRANDING / STRATEGY / LOGO / WEB DESIGN / SOCIAL MEDIA AUDIT & ALIGNMENT
Newbold’s founder, Christine Newbold, felt she was no longer reaching the right audience. We examined her competition, who she is, and what her business was conveying online. Our approach was to reverse-engineer a solution by first identifying her differentials: who her audience could be and what would inspire them. This push gave the business a fresh start and new client base that allows Newbold to shine at what she does so well: providing for her clients.