brand new you
Your business or brand is just getting started. There’s a good chance you either have some ideas or received input about how your business should look, be named, or styled. Setting up the identity of a successful brand or business is not something you leave in the hands of a family member or a friend with a little extra time on their hands. This is where we can help set the foundation for your success.
You’ve been operating your business for a while. Out of the gate, the needle was moving. Now it’s been a few years, maybe more than that. Things leveled out, perhaps they’ve begun to decline? Let’s take a deep dive into your marketing assets and collateral. A Brand Brush up is an opportunity to maintain the core of what you’ve established while sharpening things up, re-energizing your audience, and attracting a new one!
Your logo is a critical part of your brand identity. It’s got to be reflective of who you are and, what you do, and relevant to the audience you want to attract. If you’re planning to launch your business or brand, we’re likely to start with a few ideas and an empty canvas. If you’re refreshing your brand, there may be some cleanup or minor adjustments that need to be made to get your logo into a fully functional and productive state. We’ll accompany you through three rounds of design iterations to figure out the design solution that works best for you and your needs. Once completed, we’ll provide the file formatting needed for digital, printand social sharing. These files are yours to keep and to use in any way you like.
Whether you realize it or not, your logo will be most effective when used in a consistent manner. The Style Guide gives you (and your vendors) information on the color palette, font usage, and placement rules. Inevitably, 3rd parties will need access to your assets, the Style Guide will inform and keep everyone’s compass pointing toward your true north.
Both your business card and your digital signature are a reflection of the quality of your business, product, or service. It’s the first impression, and often the last impression. We’ll design a memorable card for you and your team, along with recommendations for print vendors, paper, and techniques to make it special. Your digital signature (email) will be interactive and will help drive visitors to your website, and social media channels.
Sometimes a website only needs a new facade and a User Experience tune-up. A Website Refresh lets people know you’re still invested in your business and allows you to generate new interest. We can work on 5-8 pages of your site to reintroduce your business to a new audience, while keeping your brand relevant to your current customer base. Our Creative Brief serves as the guidance system for the site design and messaging we think will move your business forward. We’ll also address any UX (User Experience) issues so you end up with a custom-designed WordPress site. After the work is completed to your satisfaction, we will provide training to make sure you can make content updates as needed, without the status quo “handcuffs” to keep you on their “hook” for even minor edits.
Typical Investment: $15k – $18k
You have a great business, brand, product, or service. All of the elements exist, and yet, the needle remains unmoved. A strong campaign is a stylized, unique set of messages, designed to appear on one or several platforms for a predetermined moment or length of time. The goal is to capture attention and drive some type of action.
Who, what, and how? Let’s determine the end result you want, then we can factor in the elements best suited for you to connect you with your audience (fish where the fish are). Will it be Radio, Television, Print, paid Social Advertising, Digital, Adwords, or a strong mix of many platforms? Once we determine this, we can back-engineer the type of campaign needed to achieve the goals. The result will be a creative brief that outlines the strategy, creative concepts, the intention behind them, and the platforms we recommend using to get your campaign in front of your audience.
Once we have a campaign direction and a framework for where it will live, we can begin to craft a campaign that goes out into the world, seeks out your audience, and locks them into engaging. Creative can be developed for use on multiple platforms and environments. The key is maintaining a “golden thread” that always leads back to your business.
Certain platforms allow for tracking, metrics, and data analysis. Whenever necessary, we will happily introduce our partners (and good friends) at Centrus Digital (Portsmouth, NH). They expertly shine a light on the target audience, their actions, and provide a roadmap to pushing the success of a campaign even further!
Typical Investment: $15k – $25k
When you have a good thing going, you naturally want to keep it going! Our retainer services operate on a monthly bank of hours, during which we can develop and produce a variety of projects to meet your needs. The advantage to a retainer is we strategize, develop a plan, and then each month Brandartica works on projects and content that feed your marketing plan, or at the very least (if you’re a Marketing Director), make your life easier!
- 10% off per agency hourly rate
- 35 hours per month
- 20% off per agency hourly rate
- 35 hours per month
You need something and you know exactly what it is. Our Agency hourly rate is $250. Choose any of the projects below and we’ll provide you with a firm quote, details of the project and a review process, as well as a timeline.