Case Study

The Client

Founded in 2007, OEM Audio Plus specializes in the design and manufacture of OEM-grade, vehicle-specific sound systems for Ford, Jeep, Lexus, Subaru, and Toyota brands. The brand has a strong presense on the West Coast and in the car enthusiast marketplace.

Challenge

• The client was looking for a way to boost sales that remained flat during the month of November.
• The product has a high retail price but the company overhead did not allow for deep discounts.

Solution

Brandartica created a Cyber Monday 2022 campaign that offered a limited time site-wide Free Shipping offer and a contest for one lucky winner to receive a Speaker Upgrade system or gift card with a max $750 value.  

The campaign tactical plan included:  

• 3 email precisely scheduled blasts
• Custom animated social media posts
• Website landing page and banners
• Targeted digital advertising on Google and Facebook.
• A coupon code to track usage data along with conversion analytics

Results

Over a period of 4 days:

• Daily Customer Orders increased by 350%
• Average Net Daily Sales rose by 250%
• Over 500 contest entrants were captured into their email marketing list
• As an added bonus, the contest winner ended up purchasing a larger system which more that covered the cost of the prize offering.