OEM Audio Plus – Cyber Monday Campaign (Fri-Mon)
Founded in 2007, OEM Audio Plus specializes in the design and manufacture of OEM-grade, vehicle-specific sound systems for Ford, Jeep, Lexus, Subaru, and Toyota brands. The brand has a strong presense on the West Coast and in the car enthusiast marketplace.
- The client was looking for a way to boost sales that remained flat during the month of November.
- The product has a high retail price but the company overhead did not allow for deep discounts.
Brandartica created a Cyber Monday 2022 campaign that offered a limited time site-wide Free Shipping offer and a contest for one lucky winner to receive a Speaker Upgrade system or gift card with a max $750 value.
The campaign tactical plan included:
- 3 email precisely scheduled blasts
- Custom animated social media posts
- Website landing page and banners
- Targeted digital advertising on Google and Facebook.
- A coupon code to track usage data along with conversion analytics
Over a period of 4 days:
- Daily Customer Orders increased by 350%
- Average Net Daily Sales rose by 250%
- Over 500 contest entrants were captured into their email marketing list
- As an added bonus, the contest winner ended up purchasing a larger system which more that covered the cost of the prize offering.
increase in daily customer orders
increase in avg net daily sales
Social Media Content
Scheduled Email Blasts