Case Study

OEM Audio Plus – Cyber Monday Campaign (Fri-Mon)

case study

The Client

Founded in 2007, OEM Audio Plus specializes in the design and manufacture of OEM-grade, vehicle-specific sound systems for Ford, Jeep, Lexus, Subaru, and Toyota brands. The brand has a strong presense on the West Coast and in the car enthusiast marketplace.

case study

Challenge

  • The client was looking for a way to boost sales that remained flat during the month of November.
  • The product has a high retail price but the company overhead did not allow for deep discounts.

Solution

Brandartica created a Cyber Monday 2022 campaign that offered a limited time site-wide Free Shipping offer and a contest for one lucky winner to receive a Speaker Upgrade system or gift card with a max $750 value.  

The campaign tactical plan included:  

  • 3 email precisely scheduled blasts
  • Custom animated social media posts
  • Website landing page and banners
  • Targeted digital advertising on Google and Facebook.
  • A coupon code to track usage data along with conversion analytics

Results

Over a period of 4 days:

  • Daily Customer Orders increased by 350%
  • Average Net Daily Sales rose by 250%
  • Over 500 contest entrants were captured into their email marketing list
  • As an added bonus, the contest winner ended up purchasing a larger system which more that covered the cost of the prize offering.

%

increase in daily customer orders

%

increase in avg net daily sales

contest entrants

“Our Cyber Monday Campaign helped us see the spike in sales that we were hoping for. Very glad we have them on our team.”

– Sandy Lirag, OEM Audio Plus

Social Media Content

Scheduled Email Blasts

Website CTAs

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